March 6, 2025
Responding to the Crisis in the Festivals and Events Sector While Stimulating Tourism
A brief to the Ministry of Finance as part of the pre-budget consultations for the next federal budget
Recommendations:
- Establish a Canadian event and music tourism program with a $60M annual budget to promote the growth and attractiveness of the sector, along with an action plan aimed at increasing domestic and international tourism revenue and economic benefits in turn.
- Integrate the additions made to the Canada Arts Presentation Fund since 2019-2020, currently $15.5M per year, into the program’s base budget; integrate the additions made to the Building Communities Through Arts and Heritage program since 2019-2020, currently $7M per year, into the program’s base budget.
