Global Rise in Event Tourism : Seize the Opportunity

March 16, 2026

A brief to the House of Commons Standing Committee on Finance as part of the pre-budget consultations ahead of the next federal budget

Recommendation :

1. Given the global rise in event tourism and in order to boost both domestic and international tourism in Canada within the current geopolitical context, a program or fund dedicated to the growth and tourism appeal of Canadian festivals and events should be established, managed by regional development agencies and allocated a $75M annual budget.

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